News360: A Pandora for News?

The dream of online publishers is to be able to use logic to build news packages that cater to the specific interests of each individual member of their readerships. But how exactly should that logic work? The publishers of a Web service we've covered here, News360 - which launched an autosyncing phone app for iOS and Android on Tuesday - are exploring whether the order and presentation of news can be determined using a Pandora-like dynamic formula, learning what you like to read by what you tend to read.


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