Friday, October 26, 2007

The Cult of Personality: A Case Study on Popularity on the Social Web

Social networking has become the most powerful promotional tool in the modern age. Despite this, it has only been successfully utilized by niche and fringe groups. Since the peak of in 2003, a range of people- comedians, authors, bands, and models- have used social networking in diverse ways to advance, create, and even propel their careers. [more]

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