Monday, March 31, 2008

Yahoo targets women with new 'Shine' site

"Yahoo on Monday will launch a new Web site aimed at women. The site, called "Shine," will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time. The site is Yahoo's latest foray into vertical sites, which include the popular Yahoo News and Yahoo Finance, as well as Sports and Entertainment, and the much less popular Yahoo Tech and Yahoo Green. This site is Yahoo's first targeting a specific audience and not just a topic."

[via cnet news]


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