"Digg has established a fantastic community who have spent years studying  the Top News promotion algorithm and measuring the Digg effect.  There  are, however, many more users who show up on digg.com via search and via  shared links who have never heard of Digging, let alone Top News  promotions. Over time we have continued tweaking the new user  experience, and today several pieces of work come together to improve  onboarding further. "[via digg blog]
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