"Publishing companies and self-publishing authors no longer deal in just one or two markets when it comes to distributing their books. In addition to print and audio books, they should also distribute on the ebook market or risk losing customers. Although there are standards for ebook formats, not all readers and mobile devices use the same ones. If you want to reach as many people as possible, you need to offer your book in as many formats as you can."[via slodive]
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