Steve Jobs and the 'Think Different' ad: The untold story

Writing for Forbes, Rob Siltanen, one of the creative people involved in winning Apple's business and then developing campaigns from 1997 onward, recounts a very different story of the development of the "Here's to the Crazy Ones" TV ad that launched the campaign.

He says that Jobs called the initial script that he presented "s***." He also says that from this very first version, the soul, the beginning, and the ending still made it into the final version.


via cnet