Marketing for The Cabin in the Woods, from director Drew Goddard and his co-writer Joss Whedon, exploits some of that same “don’t tell friends how it ends!” PR mode. But that’s just a smokescreen. Goddard and Whedon aim to demolish the archetypes born in the wake of that early popularization of horror, and in doing so bring a sense of spontaneous fun back to the genre.
via /film
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