Now that the early buzz on both The Avengers and The Amazing Spider-Man has begun to come in, indicating that both films are set to be critical and financial winners, it’s time now for studios to look at previously released Marvel properties and ask “How the hell can we cash in on this?” The answer? Take an established, but soullessly awful, Marvel comic film franchise, and promising but inexpensive young director, and tie them together with a little something called “the reboot.”
via screen crave
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