Now DC Direct Is Gone Too (But Not Really)

Just days after Mattel muttered on a random website that their Young Justice toylines and mass retail DC Superheroes figures were going kaput, DC announced they would be closing shop on their merchandising arm DC Direct. Of course, unlike Mattel, DC then immediately announced they were starting DC Collectibles, which is essentially the same thing as DC Direct, except they'll have an online store of all their merchandise for people who can't/won't go to comic book stores. too.


via topless robot